Challenge

The goal was to present Scrapbox as an intuitive and innovative tool for sharing information within teams. I created the concept, storyboarding, directed the video shoot, handled video editing, and animations.

Result

I choose a fun and light-hearted tone for the video, aiming to convey the idea that Scrapbox is an approachable tool. And utilized a post-it notes metaphor to illustrate how units of information can be shared within a team. An interesting challenge during shooting was the need for a powerful industrial-sized fan to blow all the notes off the wall, with only one take available to get it right.

Upon completion, the video was utilized on social media posts and marketing pages, both in its entirety and clipped into pieces to highlight the UI animation.